[编辑 Editor 吕大人 英译 Translator 刘大人 摄影 Photographer 刘大人]
28 March 2019, just another ordinary Friday in the calendar for many, but for everyone associated with R&F Princess Cove, the date marked a momentous milestone in Johor Bahru’s retail history.
Witnessed by members of the public and media, the top management from R&F Group were present to grace the momentous occasion, namely Mr Peter Li, Group Commercial Operations Chairman of R&F Group; Mr Richard Hu, General Manager of R&F Princess Cove; Ms Ma Ai Qin, Executive Deputy General Manager of North China cum General Manager of Beijing Project Department, and Mr Gao Wen Tian, Executive Deputy General Manager of R&F Princess Cove, among other VIPs such as Ms Vicky Wong, Director of Administration and Special Projects of Emperor Cinemas Hong Kong, and Mdm Molly Loh, Chief Operating Officer of Jaya Grocer completing a star-studded lineup.
Arguably the nearest mall to Singapore, strategically located adjacent to the Malaysia-Singapore Custom Immigration Quarantine (CIQ) and 1km away from the causeway, R&F Mall is also a mere 8 mins walking distance from the JB CIQ checkpoint, where we can now commute and connect via a fully sheltered and guarded 650m link bridge. With more shops to open in the 2nd quarter, the mall looks set to become a firm family favourite and shopper’s paradise, gourmet hunter’s sanctuary, fashionista’s haven and kid’s wonderland, all under one roof to keep us grinning.
一座广场两样情，楼高三层的富力广场正是由之前设计新加坡乌节路 ION Orchard 的同一团队倾力负责，「大人还蛮欣赏这儿的建筑曲线，期待全面营业后的盛景啊！」由于广场临海峡仅咫尺之遥，大人即便身处艳阳高照的户外区，仍能感受凉风习习啊！
Conceptualised and designed by the same team behind ION Orchard, Singapore, the three-story shopping mall has an indoor and outdoor concept, with pleasant overseas vibes. Enter its grand gateway into a maze of experiences, R&F Mall is structurally round, with shops circling an open-air atrium in gorgeous arcs. Even with the sweltering heat, the mall building design allows for the cool breeze from the sea to circulate around the space.
走入了室内冷气区，果真与户外大不同，「哗！大自然色系的搭配，真是随处可拍的好景点！」不晓得为啥，这位于广场中庭的三大芬兰主题玻璃屋 － 粉红梦幻、主题花卉与银河外太空，只需将手机一摆就好上镜噢！「再也不是黄色机器，即便是白色的停车场收费机系统，颜值也超高的！」
In stark contrast to the mall facade’s clean and minimalist look, R&F Mall‘s interior is beautifully decked out in wood, with dramatically-shaped wooden columns rising towards a gigantic geometric skylight. The mall also boasts a central indoor atrium which houses three themed-igloo / glass bubble play-tents for those who want to bloat our Instagram feed. Take your pick from The Dreamy Pink Igloo, Awesome Blossom and Mystery Galaxy. Even the parking ticket payment machine looks like something from outer space!
可别随意扔了单据啊！这可好用了，有了单据不仅能现场参与儿童亲子手作坊，还能在试营的两周里参加大抽奖，想要赢取四天三夜的双人芬兰北极光之旅大奖 (一份)、新山来回首尔机票 (十份)、价值RM500的 Petron加油卡 (八份) 以及富力广场精美礼物 (卅份) 的看官们，「大人已心生用小钞赢大奖的正能量啦！RM30单据在手，Go!」
SHOP & WIN! Free goodie bags with exclusive gifts and shopping vouchers await the early birds. Spend a min RM30 in a single receipt will entitle us to exchange a personalised canned drink with our name printed on the can! *first-come-first-serve, while stock lasts.
AND THERE’s MORE! Stand a chance to win a trip to Finland for two with 4 days 3 nights stay at Kakslauttanen Arctic Resort, Jin Air’s flight ticket to Seoul, Petron Miles Points, and many more when we spend RM30 in a single receipt at R&F Mall during the soft opening period. For our Singaporean friends, that’s a mere S$10, so it’s pretty much a no-brainer LOL!
旗舰商户 Anchor Tenants
两家占地甚广的旗舰商户 － 位于底层的高端超市 Jaya Grocer 与位处二楼及三楼的东南亚首家英皇戏院，将于第二季陆续开业，「旗舰商户向来是商场最让人憧憬的信心保证啊！」大人老早听闻身边密探蠢蠢欲动想要到此消费了啊！
Breaking new grounds in leisure and entertainment will see Hong Kong conglomerate Emperor Group luxury Emperor Cinemas in Malaysia for the first time, and the addition of Jaya Grocer, a premium supermarket with a broad assortment of imported products spans almost half of the ground floor of the mall!
Now, who’s planning to catch the much anticipated blockbuster Avengers: Endgame here?
Wine & dine
Come for the shopping, stay for the food. With over 40 F&B outlets offering both local and global dining options, it would take us about a month and a half just to sink our teeth into every outlet even daily. With 3-storeys of retail space spanning over 800,000 square feet for our after meals workout, we aren’t anxious about the inches 😂
With us doing the legwork for you and sussed out the hits (and misses), there’s no real urgency for you to race down to the mall this weekend with most shops still hoarded up. However, it pays to plan ahead in anticipation of the many brands that will be making their F&B debut in the coming weeks!
From California (the first Carl’s Jr in JB), Korea, (the first Kyochon fried chicken in JB), Taiwan (the first Taiwanese Oregin bubble tea in Malaysia) to the new concept cafe by the crew behind “People & Places” (the first Routine By Soon in Malaysia), we are thankful for the generous open space that may come in useful when the queues start forming.
You name it, R&F Mall probably has it, and more.
Take your time to explore what a sprawling net lettable 532,000 square feet of retail therapy at R&F Mall can offer. With these go-to venues at every turn, any time and any day for a recharge of the batteries and fill of the tummy, we can head back out fully energised and ready for battle! YEAH!
Fashion & Cosmetics
Socialista, gourmand or nomad, we always have to look our best. If you wish to escape the fashion police and look beyond the ubiquitous Spanish, Japanese and Swedish fast fashion stores, R&F Mall certainly has something different up their sleeves.
To see and be seen in the best ways possible, no matter what our look or mood, R&F Mall is packed with the season’s must-see styles and hottest, trendiest frames!
From everyday essentials to statement-making staples, get ready to save up in April for these new arrivals to elevate our style quotient.
Beauty & wellness
With locals (and visiting Singaporeans) becoming more health (and cost) conscious, resulting in a boom in wellness concepts ranging from boutique gyms and athleisure stores to organic juice bars. We are not only looking for functional outfits for sports but also personal enhancements through body and mind experiences. We are glad to be enjoying these benefits now at R&F Mall!
Home & furnishings
几乎每一家家饰店都无法一眼望穿，建议各位先练练脚力与臂力，日后要提的货应该不少啊！「大人的友人们听说这儿也有大型 Daiso 进驻，简直乐开了怀。」
With these mega home improvements and DIY stores piling it high yet selling it low and affordable, we are sure many of us will be heading home feeling satisfied!
IT & gadgets
Besides viewing the latest PC, laptops, tablets, smartphones, gadgets and accessories, we can also shop with a piece of mind, knowing that mobile and data plan sign-ups, top-ups or repair services for the unfortunate incidents that may arise while Instagramming are just around the corner. Trust us, you will need it!
Kids, leisure & entertainment
激发儿童创造力与消磨体力的室内大型游乐中心也不少，尤其是位于二楼一隅的 KIDDOMO Discovery，单看外观的墙板就足以让家长们期待！
R&F Mall is not just for the young-at-hearts but also with kids in mind, where urban parents shop and pamper themselves while our children learn and have fun – all under one roof. Watch out for the 18,000 sq.ft. KIDDOMO Discovery, another first of its kind innovative playland in JB designed for our children to discover the power of their imagination; at their own pace, in their own way.
Sundry & services
From tidbits to travel toiletries, pharmacies to money changers, florist to gift shops, R&F Mall completes the convenience and enjoyment of our retail therapy, even if it’s still a visual walkthrough for now 🤣！
Seeing is believing! We are still rubbing our eyes to see beyond the hoarding boards as we “size up” the latest addition to the JB retail scene – HUGE in size, tenant mix POTENTIAL!
Kudos to the folks at R&F Mall for giving us a pleasant sneak preview even though it was nowhere near completion when we visited it this week, but it was definitely in much better shape compared to another mall’s soft opening last year. But we say, no need for the mad rush but give them a few months to complete the construction and settle down, with many more great shops set to open in the coming weeks, so be patient!
富力广场 R&F Mall Johor Bahru