想不到五百次的擦肩而过,终于换来了今天的一次相遇!大人终极一览风靡儿童界的传奇零嘴「MAMEE」原厂与主题馆 Mamee Jonker House!Don’t just Crunch it. Shake it. Munch it. Now, we can Create our own noodle cake and Eat it!

[编辑 Editor 吕大人   英译 Translator 刘大人   摄影 Photographer 刘大人]

人到了某一个年纪,总会不自觉怀念起「小时候」。小时候玩的游戏、小时候吃的零食… 那是记忆中最纯朴的时光与滋味。大伙儿应该都曾从父母口中听到这一句,「我们那个年代啊… 现在再也没有…」,诸如此类的话语想必随口都能背诵几句吧?

Far from being scary, if a giant, blue monster has been your childhood BFF, and like us, you have eaten these dry noodles straight out of the packet, chances are that kids today are calling you “uncle” or “auntie” already! 😂

万幸啊万幸,大人我那个年代出产的零食可是争气得很啊!府里的小零嘴总是少不了它的存在,不动如山的地位只因数十年来的滋味堪比从前,「大人说的正是那只自70年代起便风靡儿童界的湛蓝色 MAMEE Monster!」越活越年轻立体的它,外貌丝毫没有一丝老气横秋,而且还越来越调皮外向!

For 48 years, MAMEE noodles have remained close to the hearts of countless Malaysians, instantly bringing back fond childhood memories. Far from ageing gracefully, the furry blue MAMEE Monster has managed to keep it fresh, youthful and “glowing” by the day!

来自家乡马六甲的 MAMEE 这一回决定使出浑身解数让大伙儿精神一振!何以见得?君不见近来在市场上大伙儿不都在忙着寻觅戴着墨镜、穿着蓝黑外衣、号称拥有魔鬼般辣度的终极版 MAMEE Monster 吗?而且这「辣妈」还神出鬼没混在越嚼越香的妈咪面大包装袋里,想要尝到「辣妈」还得有点运气才行噢!

Is MAMEE “Made in Malacca”? Well, from the gigantic welcome signboard on a pedestrian bridge to the Mamee-Double Decker (M) Bhd’s factory being located in Ayer Keroh, we are not surprised the brand has made the state its unofficial hometown. Since early this year, the word is buzzing that our familiar MAMEE Monster is in talks for a secret makeover, complete with a brand new look to (literally) spice things up. To date, only a privileged few have actually seen it, let alone taste it!

「辣妈」版的 MAMEE 可不止於零食版,还有那瞬间爆红,与韩国三星旗下的新世界合作开发号称全球最辣的干捞杯面 Daebak Ghost Pepper,也吸引了不少网媒们纷纷出动挑战其辣度,「一面难求啊!据悉这款杯面早已卖断市,朋友遍寻不获其踪迹!」辣么厉害?大人此次有幸在位于马六甲的 MAMEE’s Factory 一「啖」究竟!「我…我…我才吃了一口,20秒前还能轻松说没有很辣嘛!20秒后请帮我呼叫消防局!还我舌头来!这后劲太夸张了!」水!水!我需要的是水柱啦!只能说这把火相当难被扑灭,就只能等时间冲淡一切…

As if Samyang and the spicy food trend of 2019 are not enough, the folks at Monster Lab has come up with MAMEE Daebak Ghost Pepper noodles in collaboration with Korea’s Shinsegae. Sold in limited quantities at 7-Eleven stores, there’s hardly any promotion apart from the #GhostPepperChallenge hashtag which went viral on social media. Our mouths began calling for the fire brigade after about 20 seconds. Trust us, this brutal aftertaste packs more than a few punches and is definitely not for the faint-hearted!

魔性也有光辉灿烂的一面!另一边厢,MAMEE 於7月1日至9月30日期间还与 The Manhattan Fish Market 合作推出了 「When Manhattan Fish ‘N Chips meets your childhood snacks!」超脆妈咪鱼扒 MAMEE Monster Fish ‘N Chips!这版本可就亲民多了,两种最爱决定糖黏豆般地在一起,说什么也得去尝鲜!看官们,这下子你该信了这自幼陪伴咱们成长的 MAMEE 这回的确是越活越有神采了吧?全马曝光率简直大爆发!

Since when have our childhood after-meal snack become the main course now? When MAMEE Monster meets The Manhattan Fish Market, of course! From 1 July till the end of September, grab yet another limited-time MAMEE Monster Fish ‘N Chips promo for only RM25, inclusive of a FREE soup and bottomless fizzy drink. Spend RM30 and above and stand a chance for some great lucky draw MAMEE merchandise too!

MAMEE DOUBLE-DECKER FACTORY
近距离见证「妈咪」安全生产全记录!
Look MA! It’s MEE in the making!

话说大人每回到马六甲度假时,在未进入市区前总会瞧见一排长长的大型工厂,最引人瞩目的那一家当然是连小朋友们都熟络不已的 MAMEE「想不到五百次的擦肩而过,终于换来了今天的一次相遇!」儿时曾听闻许多有关於他们家零食的误传,这一回终于让大人逮到良机亲自进入这家位于 Ayer Keroh 已有近半世纪的传奇工厂为各位将谜团揭开,眼见为证,势必破解一切不实之说!

Having ply the route along Lebuh Ayer Keroh on many occasions, it didn’t occur to us that we would one day be stepping into MAMEE‘s HQ to see where and how the food is made, and find out just how much work goes into producing one of the most favoured snacks of our office pantry!

「面」宽达十几尺的墙,甭需赘言就道尽了 MAMEE 家族的产品线历史。自1971年由 Datuk Pang Chin Hin 与其伙伴等9人以制面厂起家,尔后逐渐转型晋升为国内食品制造业的龙头业者,「上图那红色包装的乐意面 Lucky Instant Noodle 正是品牌首个产品!」

全员达2000人的 MAMEE 自2002年起陆续取得 HACCP  (Hazard Analysis and Critical Control Point)、ISO 9001、Halal 清真、ISO22000 认证后,也於2007年获票选为马来西亚最有价值的30大品牌。如今 MAMEE 已将产品展销至海外逾100个国家,6大产品线涵盖了日趋多元化的50余种全 Halal 食品,不说还不知原来这让咱们国人感到自豪的品牌在南半球的澳洲更是大放异彩!「想不到 Mister Potato, Nutrigen 及 Double Decker 都是他们家旗下的优质产品耶!」失敬失敬啊!据悉2011年杪,那每月出产六百万罐的 Mister Potato 也一举成为了红魔曼联的环球指定小食及赞助商,当时多名世界级球星莅临古城的盛况相信许多在地人仍记忆犹新吧!

First incepted as Pacific Food Products Sdn Bhd in 1971 with the release Lucky Instant Noodle, it’s the subsequent launch of MAMEE Monster Noodles in 1974 that proved to be an instant hit. From its humble beginning from a small manufacturing plant to a full-fledged food company employing 2,000 staff, the makers of MAMEE now makes more than 50 different products, including the hugely popular Mister Potato, Nutrigen and Double Decker, and export to over 100 countries worldwide. In case you haven’t noticed, Mister Potato has been widely seen on the digital boards in Premier League matches at Old Trafford following the signing of a new sponsorship deal from 2011-2014. Some of us managed to MU-nch away happily watching the red devils in action, while others even caught Manchester United up close and personal during their Far East tour a year later! How lucky!

Snack foods are often thought of as unhealthy, full of artificial flavours and ingredients, the producers of MAMEE have made it their mission to change perceptions of their products. Being compliant and awarded HACCP (Hazard Analysis and Critical Control Point), Halal, ISO9001 and ISO22000 certifications, the company has also consistently garnered numerous awards. These include the Frost & Sullivan Award for Best Home-Grown Packaged Food Company (2013 & 2014), and a Putra Brand Award under the Foodstuff Category (2014). To top it all, MAMEE has even opened its factories and showing visitors the step-by-step production process for their snacks and instant noodles. WOW!

Phase 1-4: Mixing, Rolling, Slitting & Steaming

大人当然并非首家入厂参观的团体,据悉许多莘莘学子早已结团到此一游!而每一回由专人带领的导览活动仅开放予学府或团体参与 (星期一至星期四,上午十点至下午四点),这回大人有幸到访,当然得仔细瞧瞧才行!一般团体与民众不得而知的制面过程 (参观期间不可摄影,唯这回 MAMEE 大赦咱们的镜头),大人竟能从厂房二楼两旁现场直击包装面食与杯面的生产过程哦!首四部曲从混合面料 (Mixing)、滚揉 (Rolling)、分切后由输送机制出波浪形外观 (Slitting) 及蒸煮 (Steaming) 的过程皆近全自动化,一旁员工仅需负责抽检。

Open to the public (read: students and corporate groups) every Mondays to Thursdays from 10am to 4pm, our guided tour took us to the first section where the flour was mixed to form the dough for the noodles. The raw ingredient is then piped to phase two where the dough is formed into a long, continuous sheet and passing through the rollers to standardise its thickness before cutting. In the next phase, we watched as a machine sliced the dough into its noodle form. The dough is then steamed to maintain the springiness of the noodles, kinda ending up half-cooked to maintain its shape and preventing it from clumping together again.

Phase 5-8: Pulling, Cutting, Frying, Cooling

接下来的过水拉伸增加韧性 (Pulling)、切至指定尺寸 (Cutting)、放入托盘内油炸 (Frying) 和冷却至室温 (Cooling) 四部曲已能开始瞧见熟悉的雏形了!

The half-cooked noodles are then pulled before being cut into the noodle cakes, the form readily recognisable as instant noodles. Under close supervision, two staff are always on duty to ensure the noodle cakes are properly in place on the compartmentalised conveyor belt before the noodles are fried in palm oil. The noodle cakes are then put through a cooler to dry the noodles of any excess oil.

Phase 9: Packing

看见了!看见了!来到了最后一个步骤 – 包装 (Packing),只见犹如八抓鱼般的输送带上,正在穿行的皆是大人的最爱!据悉每八小时的班制即能生产出五万六千杯的杯面,每个月从这儿输出的「妈咪面」竟高达六千五百万份,从面粉到包装的过程仅需廿五分钟!「大人正在集中眼力看看辣妈版的零食到底在哪儿?」工作人员的随机置放,让大人看花了眼!大人不得不赞许这厂房的卫生环节真的处理得相当出色,干净整洁不在话下,与传闻中截然不同,看官们就再也别信什么「眼不见为净」的说法了,亲眼看见的才能信啊!

At the final phase, the noodles are packed into their respective containers. Each individual packet noodle comes with seasoning, while a fork is placed along with the sauce for the cup noodles. The packed noodles also pass through two metal detectors before being packaged, to ensure that there are no metal pieces within the noodle cakes. This is also the phase where quality control kicks in, and careful inspection is performed before the packets are sealed and packed.

At a rate of 56,000 noodle cakes per hour and a monthly export volume of over 65 million both locally and overseas, we are very impressed at the speed, accuracy and efficiency of the entire production lines to meet the needs and cravings of MAMEE fans worldwide!

目前,MAMEE 位于 Ayer Keroh 的原厂共开放两种寓教于乐的团体导览配套予公众及学府参观,欲知更多详情请拨电至 +606 – 232 4466 或电邮至 careline@mamee.com.my 询问

Interested? Be sure to book your factory visit and workshop spots in advance, so you too can enjoy watching how our childhood snack goes from flour to finished product in a matter of minutes.

Premium Experience (10人以上团体配套, RM80, 5 hours)

  • 参观位于马六甲 Ayer Keroh 的原厂了解上述制作过程
  • 随附一份餐饮 (正宗海南鸡饭粒套餐 + 罐装饮料)
  • 参与 MAMEE JONKER HOUSE 里的怪兽厨房活动 (Lil’ Monster Kitchen Workshop)
  • 参与 MAMEE JONKER HOUSE 里的杯面工坊活动 (Noodle Doodle Workshop)
  • 一份 MAMEE 零食礼包

Super Saver Experience (30人以上团体配套, RM42.50, 3 Hours)

  • 参观位于马六甲 Ayer Keroh 的原厂了解上述制作过程
  • 随附一份餐饮 (正宗海南鸡饭粒套餐 + 罐装饮料)
  • 参与 MAMEE JONKER HOUSE 里的杯面工坊活动 (Noodle Doodle Workshop)
  • 一份 MAMEE 零食礼包

 

MAMEE JONKER HOUSE
去鸡场街找「妈咪」去!
A (jonker) walk down noodle nostalgia

於2013年开放的 MAMEE JONKER HOUSE 正位于鸡场街 Jonker Street,对于常到这必到之处游走的国人与旅人们而言,想必皆曾瞧见这两栋相连的亮橙色 MAMEE 面食主题馆吧?「家有小朋友的家长若是到马六甲一游,千万不要错过这个寓教于乐的好地方!」大人拍胸脯担保,在炎热的午后到里头绝对不止是避暑,而且还能满载而归哦!「一进门还有个小小区域,以迷你模型展示大人稍早在工厂所参观的制面过程呢!超趣致的,一定要看哦!」

A trip to Malacca is never complete without a visit to its famous Jonker Street, famous for its weekend night market and also a haven for holidaymakers and bargain hunters like us. First opened in 2013 and occupying two adjoining shophouses, there’s no way one could miss its striking orange facade along Jalan Hang Jebat. By hook or by crook, we had to come for a visit to MAMEE JONKER HOUSE, our childhood snack “factory”. No prize for guessing who’s on hand to greet us at the entrance and we could see how animated and excited some of the visitors are before us. We somehow couldn’t take our eyes off the cute, miniature MAMEE Monsters model in action, as if to remind us on the entire manufacturing process we had witnessed moments earlier.

每日开放时段 | Operating hours:
Monday – Friday 10am – 5pm; Saturday – Sunday 10am – 7pm

位于世界文化遗产区旁的 MAMEE JONKER HOUSE,历时三年整修完成,里头涵盖了以 MAMEE Monster 为主的 MAMEE Merchandise 精品购物区、World of Good Taste 产品展示区、Lil Monster Kitchen 怪兽厨房、Noodle Doodle 杯面工坊及 MAMEE Cafe 妈咪餐厅!

Apart from being the place to get everything MAMEE, from the official MAMEE Monster merchandise to the World of Good Taste snacks that come in a mind-boggling selection of flavours! There’s also a MAMEE Cafe, as well as two in-house workshops – Lil Monster Kitchen where we can customise cup noodles, and Noodle Doodle that let us make our very own MAMEE snack noodles from scratch!

MAMEE Cafe

先填饱肚子再说!MAMEE Cafe 妈咪餐厅里的地道美食可不少,据悉这儿的招牌海南鸡饭粒 Signature Chicken Rice (RM13.80,若添加鸡饭粒每颗为RM0.90) 可是以祖籍海南的创办人的家传食谱研制而成,绝对是必点,「几乎每桌都有它的存在!」

至于面食就更不必大人赘言,当然是采用自家爽弹的面条搭配各式烹调法出列,如 Mamee Mee Goreng Mamak、Lemak Lontong Noodles、Nasi Lemak Noodles、Creamy Tomyum Noodles 等。看官们,大人这碗汤汁浓郁的招牌咖喱辣沙 Signature Curry Laksa (RM12.40) 够诱人了吧?「再点一份 Ice Cendol (RM7.10) 体验通体舒畅,吃饱了后就要上楼亲手制作属于自己的 MAMEE 面食咯!」

At the back of Mamee Jonker House hides The MAMEE Cafe, a HALAL restaurant that serves up classic Malaysian favourites like Hainanese Chicken Rice, Mamee Mee Goreng Mamak, Lemak Lontong Noodles, Nasi Lemak Noodles, Creamy Tomyum Noodles, Cendol and many more. The Signature Chicken Rice guaranteed legit tender Hainanese-style chicken with rice balls that look provocatively large and tasty. This probably explains why the dish is on nearly every table. The Signature Curry Laksa is also a showcase of their noodle creations, but if you think it is too spicy for your liking, there’s always the rich, creamy Ice Cendol to come to your rescue.

怪兽厨房活动 Lil‘ Monster Kitchen Workshop

拾级而上, 就是咱们体验自制 MAMEE 面条的区域 Lil Monster Kitchen,大人接下来就亲自上阵揉面团、擀面皮!对了,这项活动需提早预约以免扑空!每人收费为 RM50,大人建议以之前所提及的团体预定价格为佳哦!欲知更多详情请拨电至 +606-232 4466 或电邮至 careline@mamee.com.my 询问。

Our first MAMEE workshop after lunch took us to the Lil Monster Kitchen to let us get hands-on experience with the noodle manufacturing process, just like how it’s made in the factory – every step from the preparation of the dough, kneaded, cut, steamed, fried to crisp and packaged. To avoid disappointment for walk-ins, we highly recommend booking your workshop spots in advance to enjoy more considerable savings with the Premium Experience package, which would otherwise cost RM50 per person on its own. For bookings or enquiries, kindly contact +606-232 4466 or email careline@mamee.com.my.

每位参与者皆配有一件围裙、一顶厨帽及一份未上色的包装袋,包装袋上各标记着编号,那就是个人厨具所在位置。工作人员驾轻就熟地将所需材料摆在大人面前,只需一步步依照简单的指示即可将面粉幻变成面皮了!「可别以为要将面粉揉捏成面团很简单,配以那一丁点的液体与面粉原来还要有点功夫才行。目前还瞧不出雏形,先让它醒一会儿再压成面皮吧。」等待的当儿,大伙儿就继续回到座位上绘制自己的包装袋。

With designated seating, our personal apron, chef hat and plain packaging which allows us to personalise our own MAMEE noodle snack using colourful markers, we are all set and ready to go! Every step involved is an exact mirror of the same process MAMEE uses on a large scale in their factories. Besides creating the same good taste, we will also learn more about the ingredients used in creating the snack. After watching a video for an understanding of how the whole process would be, which looks effortless. Then, it was our turn to get busy. Admittedly, what appears the most straightforward task of mixing and kneading the dough with our hands turns out to be the toughest job that actually burns off the excess calories from lunch earlier LOL!

呼叫呼叫!醒了一阵后的面皮摆入擀面机里压制,接着再制成面条!这些面条将会在蒸煮8分钟后再回到桌面上。紧接着就是为面条秤重量了,每一份为38克,摆入以高压烹制鲜鸡而成的浓缩鸡味与蔬菜调料汁,拌匀后置入容器里等待工作人员以 Carotino 棕榈果油鲜炸38秒起锅。

After a resting period of 20 minutes, it’s time to put the dough sheet through the noodle slitter, before allowing it to steam for a further 8 minutes. After weighing the noodles to be precisely 38 grammes, we finally get to season our noodles with a unique concoction of chicken essence, before frying them in healthy Carotino palm oil for another 38 seconds.

大伙儿都紧张地隔着玻璃张望自个儿的成品!待面条静置风干至室温后,便可装入咱们精心绘制的专属包装袋了!富含 Omega 3, Vitamin A & E与6种脂肪酸,全天然无色素、无防腐剂的自制 MAMEE 面条,成功!「大人的作品还不错吧?我自己是很满意啦!」

Hey presto, presenting our very own MAMEE noodle snack that’s 95% handmade, 100% original! After a final hot boil bath, our creation is ready to be sealed and hit the market. Packed with Omega 3, Vitamin A & E and 6 different types of Fatty Acids with NO artificial colouring and preservatives, the taste is as good as the real thing!

杯面工坊活动 Noodle Doodle Workshop 

而在底层的 Noodle Doodle 杯面工坊活动也相当受访客欢迎,几乎座无虚席!访客只需购买一份空杯,便可即兴作画,「墙上也摆有许多超精美的成品供大家参考,要如何出奇制胜就考验大伙儿的创造力了!」

If once is not enough, our second workshop allows us to exercise our creativity in designing our own cup and packed with noodles, as well as condiments of our choice. Feeling high and dry from your creative exertions earlier? Just take a peek at the cup noodles wall for some much-needed inspiration.

填完色后的杯子即可拿到后方选择自个儿所爱的配料和口味,工作人员一一摆入后就会立即胶封你的专属杯面,毫无防腐剂的杯面只能存放两周哦!由于到访当日也是本人的诞辰,之于我有份格外不同的意义,「大人我是不舍得吃下自己的成品啦,决定拿回府里当摆设。」

不免俗再播报一次,目前 MAMEE 共有两种寓教于乐的团体导览配套予公众及学府参观,欲知更多详情请拨电至 +606-232 4466 或电邮至 careline@mamee.com.my 询问哦!

Now comes the easy part, simply choose from over 10 condiments and dried ingredients, have it sealed and bring home an entirely customised batch of cup noodles. Bear in mind though as the packing was not done in a clean-room-environment like the production facility, this method of packing lets the noodles be kept for only two weeks. Being the only one of its kind, we decided it shall not be consumed and be accorded immortality status in our office!

Without sounding like mummies, be sure to book your workshop spots and factory visit in advance to avoid disappointment. For bookings or enquiries, kindly contact +606-232 4466 or email careline@mamee.com.my.

Premium Experience (10人以上团体配套, RM80, 5 hours)

  • 参观位于马六甲 Ayer Keroh 的原厂了解上述制作过程
  • 随附一份餐饮 (正宗海南鸡饭粒套餐 + 罐装饮料)
  • 参与 MAMEE JONKER HOUSE 里的怪兽厨房活动 (Lil’ Monster Kitchen Workshop)
  • 参与 MAMEE JONKER HOUSE 里的杯面工坊活动 (Noodle Doodle Workshop)
  • 一份 MAMEE 零食礼包

Super Saver Experience (30人以上团体配套, RM42.50, 3 Hours)

  • 参观位于马六甲 Ayer Keroh 的原厂了解上述制作过程
  • 随附一份餐饮 (正宗海南鸡饭粒套餐 + 罐装饮料)
  • 参与 MAMEE JONKER HOUSE 里的杯面工坊活动 (Noodle Doodle Workshop)
  • 一份 MAMEE 零食礼包

 

真没料想到一把年纪的我居然也能在里头玩得不亦乐乎,或许是对 MAMEE Monster 有份独家的记忆吧,大人我相信举凡「妈咪面」迷们到此一游,皆会发出会心一笑,毕竟这可是链接几代人的童年滋味啊!

MAMEE is a home-grown icon that has been with many Malaysian families and us for decades. While it’s nice to look back to the past, the recent makeover and future look even brighter for everyone’s favourite MAMEE Monster. Time to say #Kthxbye for now, but we’ll be back sooner than we think!

Mamee Jonker House

📍 46 & 48, Jalan Hang Jebat, 75200 Melaka
📞 +606-286 7666
🕙 10:00am to 5:00pm (Monday to Thursday), 10.00am to 7.00pm (Friday & Sunday).
💻 Mamee Jonker House

🍽️ HALAL

 

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All content and ratings are based on MAGistrate’s collective opinions and experiences, which we hope will be informative and interesting for readers and perhaps, lead you to form your own opinions and preferences. While we make every effort to ensure that our information is current and correct, some items and prices may change without our knowledge.
MAGistrate 杂志大人

Corporate Trainer & Speaker

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